Digital Marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
With digital marketing, your business can:
- Use content to connect to consumers online.
- Track customers from the first interaction and throughout the entire buyer's journey.
- Optimize for conversion.
- Connect with mobile customers.
- Realize higher ROI and revenue.
- Analyze and adapt easily.
- Become more competitive.