“Domain names and websites are Internet real estate” – Marc Ostrofsky
In this digital age, the best way to let viewers know about your business is having a registered domain name. It reinforces your existence in the virtual world. But, merely having a domain isn’t enough if you want to make your presence felt. Here are some tips to consider which could help your domain become more SEO-friendly.
# It’s all in the keywords
Adding the right keywords to your domain name increases the probability of your site showing up on the first page of search results. It could be the geographic location you cater to, or what you do, or who you are. Include the right words, and half the battle is won.
# Renew, or be left out
If you forget to renew your domain name, it will expire and eventually become non-existent. Your email address linked to the domain too, won’t work. Even worse is what’s yours today, can become someone else’s before you know it. All this would obviously be detrimental to your business. So, always remember to renew your domain registration.
# -, Abbr., nos.
While too long a domain name is not advisable, avoid using abbreviations, especially if yours is one of the lesser known companies. Similarly, hyphens and numbers too are not user-friendly and don’t particularly attract traffic.
# .com or ??
Selecting the right extension from umpteen options available is confusing. However, .com still dominates the TLD world. Internet users are habituated to it, so much so that they type .com in place of any other extension, out of reflex. Barring a few exceptions, sticking to .com is the safest.
# Look before you leap
Buying expired domain names or domains currently owned by someone else, is a fad these days. It’s like a shortcut to high traffic zone. This is because alongwith the domain name, you’re buying all the popularity the earlier site has accomplished. But it’s a good idea to scrutinize and see what you’re getting, especially when you are paying heaps for it. So, check the history details to avoid legal issues.
Hopefully, these suggestions will help you in the long run. To learn more, contact us.